PROJECT COLLECTIONS
Proven projects, ready for your terrain.
FIND YOUR SPOT ON THE MAP
Start anywhere. Go as far as you need.
Story is at the center of everything we do. It’s what turns a plan into momentum, a team into a movement, and an offer into a yes. Wherever you’re starting from, we’ll help you get farther, faster.
| Workshopfinds footing. | Sprintbuilds solutions. | Advisorykeeps work moving. | |
|---|---|---|---|
| Compasssets your direction. | Our leaders aren't aligned.Northstar | We have a big idea and need backing.Launchpad | I need a thought partner.Trailguide or We need leadership without a full-time hire.Navigator |
| Coordinatesmoves your organization. | Good people are growing out instead of up.Pathfinder | Our last change didn't stick.Traction | |
| Connectionmoves your market. | I can't explain what I sell.Waypoint | Deals stall before they close.Catalyst | |
| I need a thought partner.Trailguide or We need leadership without a full-time hire.Navigator |
COMPASS • STRATEGY • WORKSHOP
Northstar
Strategic alignment for small businesses and enterprises
Align your leadership team on one strategic story.
Turn competing priorities into one strategy your leaders own and can tell. For one professional services firm, it brought 20+ siloed leaders to a single strategic point of view.
01
Surface the Real Issues
Questionnaires, surveys, and interviews show where your leaders agree and disagree, so the workshops are tailored to your team.
02
Gain a Shared Language
Leaders learn the objectives and key results (OKR) framework together and use it to build one shared strategy: vision, mission, purpose, core values, and the OKRs that define winning this year.
03
Map Initiatives for Outcomes
Every team knows what it owns, how its work ladders up, and where it depends on others.
04
Chart the Path Ahead
You leave with a prioritized plan and a story every leader can carry to their team.
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Services
Design a Strategic Questionnaire & Stakeholder Interview Guides to gather critical input.
Audit current-state materials and processes, administer team surveys, and conduct up to six (6) stakeholder interviews.
Facilitate up to two (2) workshops to align leadership on vision, mission, purpose, core values, Company OKRs, key initiatives, and cross-functional initiative mapping.
Deliver a Strategic Synthesis & Recommendations with a prioritized plan and the strategic story leaders will carry to their teams.
Meet with sponsor(s) to confirm initiative owners and first moves.
Deliverables
Strategic Questionnaire & Stakeholder Interview Guides
Vision, Mission, Purpose & Core Values Statements
Company OKRs & Key Initiatives Framework
Strategic Synthesis & Recommendations
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Leadership meetings keep circling the same issues.
Teams are working hard on different priorities.
You have a strategy, but every leader describes it differently.
You're heading into a new planning cycle or growth stage.
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Your Compass is set. Catalyst carries the story to market, and Traction puts it into operation.
“A strategic powerhouse. Statement Co. brings the perfect combination of intellect, art, emotion, and business acumen to elevate conversations straight to high-level strategy.”
COMPASS • STRATEGY & PRODUCT • SPRINT
Launchpad
Product strategy and pitch storytelling for founders and enterprise innovation teams
Turn your next big idea into a story people invest in.
Turn the idea in your head into a pitch investors and executives say yes to. A venture backed by a Fortune 500 electronics company used it to secure its next funding round.
01
Prove the Opportunity
Market sizing, competitive scans, and stakeholder interviews show the problem is real and worth solving.
02
Define Your Product Strategy
Two workshops define your buyers, product vision, offer ladder, and sales funnel.
03
Design a Branded Pitch Story
A pitch deck that answers why this, why now, why you, and what it takes to win.
04
Enable Growth at Scale
A custom Claude Design System keeps every investor and stakeholder update on-brand.
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Services
Develop Stakeholder Interview Guides and conduct up to six (6) key customer and stakeholder interviews.
Audit existing product lines, offer ladders, and pricing structures, and complete a competitive scan and market sizing analysis.
Compile a Market & Customer Insights Report that shows the problem is real and worth solving.
Facilitate two (2) half-day workshops to define buyer personas, the product problem and vision, product goals, offer ladder, and sales funnel.
Deliver a Strategic Synthesis & Recommendations and Workshop Materials & Recap.
Design and draft a Product Strategy Pitch Deck with up to two (2) rounds of revisions.
Build a custom Claude Design System & Skills for on-brand updates after the sprint.
Deliverables
Stakeholder Interview Guides
Market & Customer Insights Report
Strategic Synthesis & Recommendations
Workshop Materials & Recap
Product Strategy Pitch Deck
Claude Design System & Skills
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You're raising a round or asking leadership to fund a new product.
The idea is clear to you but hard to explain to others.
You need proof that the market is real before you build.
Your current pitch isn't landing with investors or executives.
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Your product has a direction and the backing to build it. When it's ready to sell, Catalyst gives your sellers the story and tools to win.
“Working with Statement Co. has been a game-changer. They don’t just make slides look great; they clarify and elevate the story with rare strategic thinking.”
COORDINATES • LEADERSHIP & CHANGE • WORKSHOP
Pathfinder
Leadership and career growth for small businesses and enterprises
Retain your best people by helping them see their future.
Help managers and teams align personal aspirations with company growth, so your best people grow with you instead of growing out. Designed by Statement Co. and WITH/in.
01
Ignite Self-Discovery
Pre-work and stakeholder interviews tailor the program to your team's real challenges.
02
Craft a Cohesive Career Story
Participants map their journey, brand, vision, and the capabilities they need to grow.
03
Develop a Coaching Muscle
Managers build coaching skills that make career conversations part of everyday work.
04
Action a Path Forward
Everyone leaves with a roadmap, and sponsors get a recap and next steps.
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Services
Develop Stakeholder Interview Guides and conduct up to six (6) stakeholder interviews to assess current-state challenges and opportunities and tailor workshop materials.
Provide Workshop Materials and Pocket Pathfinder to guide interactive sessions and strategic reflection.
Facilitate two (2) half-day interactive workshops to help participants build leadership coaching skills, audit their career journeys, define their brand and vision, develop essential capabilities, and create actionable roadmaps for their professional narratives.
Meet with sponsor(s) to review the Workshop Recap & Next Steps.
Deliverables
Stakeholder Interview Guides
Pocket Pathfinder
Workshop Materials
Workshop Recap & Next Steps
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Strong performers are leaving to grow somewhere else.
Managers avoid or struggle with career conversations.
Paths to promotion feel unclear to your team.
Your organization is changing and people are unsure where they fit.
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Your people can see their future with you. Trailguide gives managers 1:1 support, and Traction helps the whole organization carry larger change.
“Statement Co. is the secret sauce. Classically brilliant, deeply creative, and downright practical, they effortlessly turn complex ideas into cohesive reality.”
COORDINATES • LEADERSHIP & CHANGE • SPRINT
Traction
Transformational change for small businesses and enterprises
Make your next big change stick.
Whether it's AI, a new system, or a new way of working, Traction readies your people, redesigns how work gets done, and stays with you through the first 90 days of adoption. For one nonprofit, a single AI prompt saved weeks of effort.
01
Find Where Change Stalls
We audit how work flows today and interview stakeholders to find where change will meet resistance.
02
Align on the Change Story
Leaders agree on what changes first, who owns it, and how success is measured.
03
Measure Change Readiness
A readiness survey paces the rollout to what your teams can absorb.
04
Equip Leaders for Adoption
Adoption and operating guides, AI workflows, and 30/60/90-day check-ins keep change on track.
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Services
Audit existing cross-functional processes, core systems, tooling integration, meeting cadences, and governance practices.
Conduct discovery and up to six (6) stakeholder interviews to assess current-state challenges and opportunities.
Map current-state and future-state value streams to surface friction and define the future operating model.
Design and facilitate a workshop to establish the Transformation Program Charter, followed by a recap and recommendations.
Administer a Change Readiness Assessment survey and conduct up to six (6) interviews to identify gaps and disruption levels.
Equip leaders with a Change Adoption Guide that defines change strategies, tactics, champion networks, and the change narrative.
Provide an Operating Model Guide detailing process workflows, roles, decision rights, governance rhythms, and status reporting.
Define Customized AI Workflow & Prompt Templates to automate routine administrative and operational tasks.
Hold 30-, 60-, and 90-day adoption check-ins with sponsor(s) to review progress and adjust the rollout.
Deliverables
Current & Future State Value Stream Maps
Transformation Program Charter
Change Readiness Assessment
Change Adoption Guide
Operating Model Guide
Customized AI Workflow & Prompt Templates
30/60/90-Day Adoption Check-In Notes
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Past rollouts lost momentum after launch.
You're introducing AI or a new system and expect resistance.
Leaders agree on the change, but teams don't know what it means for them.
Your meetings and processes haven't kept up with your growth.
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Your organization is moving in one direction. Navigator keeps governance and the change story going long after launch.
“Their greatest strength is proactively transforming creative ideas into practical reality and building consensus across fast-paced environments.”
CONNECTION • STRATEGY, PRODUCT, BRANDING & SALES • WORKSHOP
Waypoint
Offer and story for solopreneurs and small businesses
Know exactly what you sell, who it's for, and how to say it.
For leaders who are great at the work but stuck on how to package and sell it. Clients have used Waypoint to launch independent practices and focus on the audience that values them most.
01
Reflect on the Foundation
An audit of your materials, offers, pricing, and positioning shows where your story loses buyers.
02
Shape Your Offer & Story
Two workshops define your ideal buyers, offer ladder, pricing, and core message.
03
Chart a Path Forward
A synthesis captures every decision and where to focus next.
04
Put It to Work
A follow-up playbook and session show you what to launch and what to say first.
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Services
Develop a Strategic Questionnaire and audit current materials, product lines, offer ladder, pricing, and competitive positioning.
Facilitate two (2) half-day workshops to define your vision, purpose, ideal buyers, offer ladder, pricing, core message, and positioning.
Deliver a Workshop Synthesis & Recommendations capturing the decisions made and the story behind them.
Develop a Follow-Up Playbook with a prioritized launch plan, pricing recommendations, and first messages for your website, LinkedIn, and sales conversations.
Hold one (1) follow-up session to review the playbook and answer questions as you put it to work.
Deliverables
Strategic Questionnaire
Workshop Synthesis & Recommendations
Follow-Up Playbook
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You're great at the work but struggle to explain what you sell.
Your prices feel like guesses.
You're launching an independent practice or a new offer.
Your website and LinkedIn don't speak to the clients you serve best.
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You know what you sell and how to say it. Catalyst builds it into brand guidelines, a sales toolkit, and a Claude Design System, and Trailguide gives you 1:1 support as you grow.
“Left me with a clearer path forward and total confidence in how to articulate my value and narrow down my ideal audience.”
CONNECTION • STRATEGY, PRODUCT, BRANDING & SALES • SPRINT • FEATURED
Catalyst
Sales narrative for small businesses and enterprises
Create a story that closes deals.
Give your sales team one story that wins executive buyers, and the tools to tell it in every deal. For one Google Cloud partner, a single slide helped win multi-million-dollar deals, and the CRO called it worth more than the entire engagement.
01
Reflect on Where Deals Stall
A questionnaire, an audit of your sales materials, and stakeholder interviews on wins, objections, and losses show where your story loses buyers.
02
Craft Compelling Narratives
Two workshops define who you sell to, what you offer, and how you say it, and a GTM Playbook turns the decisions into a plan.
03
Equip Your Sellers
A custom Claude Design System powers a Core Sales Toolkit of customizable templates sellers can tailor to every deal.
04
Enable Growth at Scale
A Seller's Guide and live training keep every seller on-story as you grow.
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Services
Develop a Questionnaire to gather baseline insights on strategic goals, personal reflection, customer profiles, brand personality, and current marketing performance before the interviews and workshops.
Audit up to ten (10) core sales enablement materials, such as your website, collateral, buyer journeys, proposals, deal structures, campaigns, and lead magnets.
Develop a Stakeholder Interview Guide and conduct up to six (6) one-hour stakeholder interviews on best practices, customer wins, objections, and loss factors.
Deliver a Discovery Insights Report synthesizing audit and interview findings.
Facilitate two (2) half-day workshops spanning strategy, product, branding, and marketing to define values, vision, mission, and purpose; up to three (3) buyer personas; up to five (5) core offerings; up to three (3) OKRs; brand messaging; brand positioning, personality, voice, and aesthetic; and up to three (3) campaigns with content ideas and funnels.
Deliver a Go-to-Market (GTM) Playbook that builds on workshop outcomes with buyer personas, message architecture, brand guidelines that build on your existing branding, and up to three (3) multi-channel campaign architecture concepts.
Design a custom Claude Design System with proprietary storytelling Skills to build an AI-enabled Core Sales Toolkit of up to five (5) customizable templates: a lead magnet, outreach emails for up to three (3) buyer personas, a signature thesis one-pager, a company overview presentation, and a case study one-pager.
Define a Seller's Guide with selling best practices, an AI customization prompt guide, discovery questions, objection handling messaging, and FAQs.
Conduct up to two (2) one-hour virtual seller training sessions on the Core Sales Toolkit and Claude Design System before handoff.
Deliverables
Questionnaire
Stakeholder Interview Guide
Discovery Insights Report
GTM Playbook
Claude Design System & Skills
Core Sales Toolkit
Seller's Guide
Seller Training
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Every seller tells a different version of your story.
Deals stall when they reach executive buyers.
Your deck, website, and proposals don't sound like the same company.
You're entering a new market or launching a new offer and need sellers ready fast.
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Your market hears one story. Navigator keeps it current as campaigns and offers change, and Traction makes sure your organization can deliver what you sell.
“They continually wowed our Fortune 100 clients, making complex ideas easy to understand while inspiring and convincing stakeholders at every step.”
ADVISORY • 1:1
Trailguide
Strategic advisory for individuals and leaders
A steady guide for the climb.
Ongoing 1:1 thought partnership for leaders clearing strategic bottlenecks, navigating change, or charting their next chapter.
01
Set Your Direction
Each quarter opens with goal setting and closes with a progress review.
02
Meet Weekly for Guidance
Up to twelve weekly sessions, each followed by summary notes and next steps.
03
Get Support Between Sessions
Q&A and light review of materials keep momentum between calls.
04
Draw on Proven Frameworks
Tools and worksheets from Statement Co. Courses and Collections.
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Services
Facilitate up to twelve (12) weekly 50-minute 1:1 advisory sessions per quarter, opening with a goal-setting session and closing with a progress review.
Provide Session Summary Notes after each session with key takeaways, resources, and next steps.
Provide asynchronous support between sessions, including Q&A and light review of up to two (2) materials per month.
Share frameworks and worksheets as needed, drawing on proprietary Statement Co. Courses and Collections.
Deliverables
Quarterly Goals & Success Measures
Session Summary Notes
Quarterly Progress Review & Recommendations
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You're facing big decisions without a trusted sounding board.
You're navigating a promotion, transition, or new venture.
Strategic work keeps getting pushed aside by the day-to-day.
You want accountability to follow through on your goals.
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Renew quarter by quarter, or bring your team into a workshop or sprint when the work grows beyond you.
“An invaluable steady and strategic hand during periods of massive change, threading complex ideas into a cohesive plan of action.”
