Repositioning a Global Consulting Network for Solutions Over Staffing
As the world’s largest distributed network of global talent, this premier consulting powerhouse faced a critical inflection point: their identity was evolving. They needed to pivot their consumer product and services go-to-market strategy to move beyond "talent-for-hire" and reposition themselves as a high-impact, outcome-driven transformation partner for enterprise giants—distinctly differentiated in a crowded global market.
The Opportunity
Statement Co. had a high-visbility opportunity to overhaul a flagship landing page targeted at the most discerning executive audiences (CTOs, CDIOs, CSOs, CEOs, and CFOs). The mission was to stop leading with staff augmentation and start leading with industry-right, high-level solutions that bridged the gap between complex client demands and the firm’s deep strategic expertise.
What We Delivered
In an accelerated, 8-week sprint, we revolutionized the firm’s digital storytelling through a comprehensive strategic overhaul:
Synthesized High-Level Inputs: We performed a deep-dive audit of existing strategy documents, high-stakes pitch decks, live site performance, and internal feedback logs to establish a baseline for evolution.
Identified Strategic Gaps: We pinpointed critical opportunities in the existing brand voice, executive positioning, and persona-based messaging, ensuring the new direction spoke directly to C-suite priorities rather than tactical needs.
Architected a Comprehensive Website Directive: We authored a master roadmap for the Marketing team, detailing goals, segmented audience personas, brand-voice shifts, and a sophisticated narrative flow. This included specific KPIs to ensure the new UX and layout translated into measurable performance.
Engineered Content & UX Design: We drafted high-impact copy and designed a multi-phase layout and graphic strategy, providing immediate solutions for a short-term launch while building the framework for long-term iterative mastery.
Synchronized Stakeholder Alignment: We facilitated feedback sessions to validate and refine the new directives, ensuring that the tone and messaging resonated across the firm's leadership.
Seamless Marketing Transition: We provided hands-on support during the hand-off, serving as the strategic bridge to ensure the Marketing execution stayed true to the high-level vision.
How We Made a Statement
The engagement was championed as a success, with the client celebrating our ability to deliver at the high-velocity speed of their business: “We loved the agility, the scrappiness, and the constant pushing for excellence. This was a very successful engagement that accomplished a massive amount in a short timeframe.”
Beyond the immediate technical launch, this work established a foundational strategic asset that serves as a multi-functional engine for the firm’s long-term growth. By fundamentally shifting the narrative from a "talent network" to a legitimate enterprise solutions provider, we created a high-authority digital presence that now anchors the firm’s broader Go-To-Market (GTM) strategy.
This new digital identity serves as a powerful, conversion-centric destination for sales teams to leverage during outbound pursuit, providing the sophisticated social proof necessary to build trust and drive engagement with C-suite decision-makers. Furthermore, the strategic overhaul provides a lasting resource for SEO and digital authority, capturing high-intent executive traffic and ensuring the firm's evolving services and solutions are permanently legitimized in a competitive global landscape.
