Executive Storytelling

Crafting presentations to communicate, persuade, and decide

Executive stories help …

✦ Communicate visions and strategies

✦ Bring teams on a transformation journey

✦ Increase understanding of new concepts

✦ Sell in new ideas

✦ Align on decisions

✦ Build partnership and growth

A person using a laptop on a black desk with various items including a smartphone, sticky notes, a pen, a piece of paper with text, and a decorative object. The person's hands are on the keyboard, and they are wearing rings and a green jacket.

What exactly is an executive storytelling?

An executive storytelling or presentations convey ideas visually and verbally to facilitate awareness, understanding, adoption, or decisions to transform and grow a business.

We craft stories to …

✦ Design business strategies

✦ Kick off new initiatives

✦ Build business cases for funding

✦ Pitch partners on collaboration

✦ Win new business

✦ Celebrate team wins

Two people reviewing documents and working on laptops at a table, with papers and a camera nearby.

There are 4 key components to how we build executive stories and presentations.

Purpose

Getting clear on who we are speaking to, why, and what we want to achieve in the conversation

  • Define the audience and tone

  • Articulate the why and value

  • Clarify the outcome and goal

Data

Gathering the compelling ideas, metrics, and inputs that will shape a compelling story

  • Interview leaders

  • Review materials and reports

  • Facilitate a workshop

Narrative

Shaping a story arc that engages, persuades, and facilitates our purpose to land results

  • Gather datapoints and insights

  • Organize a business case

  • Build a story arc

Aesthetic

Helping convey ideas and datapoints with visuals, graphics, and pictures in a brand-right way

  • Define brand colors and imagery

  • Create slide masters and templates

  • Develop compelling layouts

A person holding an open booklet with a photo of a person writing in a notebook on a desk with a laptop, phone, and sticky note. On the table, there are decorative plants, a shell dish, a book, and glasses.

Our Approach:

We bring 15+ years of consulting experience crafting stories for executives to convey big strategies, launch new initiatives, facilitate behavior change, and win new work. Organizing ideas into compelling, visual narratives with speed and ease is our secret sauce to getting anything done in business.

Storytelling With Statement Co.

Polish

Get a quick polish of your existing story or presentation to improve the narrative and aesthetic so that it resonates for your purpose.

Coaching

Get a quick review of your story or presentation to gain recommendations for what will improve the narrative, aesthetic, and overall story.

Craft

Gain hands-on support defining the purpose, data, narrative, and aesthetic of your story from start to finish before a big share out moment.

Schedule time to discuss what's right for you →

Case Studies

Featured
Igniting Investment Through Pitch Deck Storytelling
Finance
Igniting Investment Through Pitch Deck Storytelling
Finance

A dynamic firm specializing in high-growth ventures needed our expertise to transform their clients' early-stage concepts into compelling investor narratives. We partnered with them to rapidly design and refine pitch decks, crafting stories and visuals that ignited investor interest and fueled crucial funding rounds.

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Finance
Designing Storytelling Tools to Convey Technology Ideas
Retail
Designing Storytelling Tools to Convey Technology Ideas
Retail

Recognizing the need for clear, concise, and on-brand communication, we designed a suite of presentation templates that empowered technology teams to effectively convey ideas.

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Retail
Designing a Co-Branded Story to Ignite Executive Conversations
Retail
Designing a Co-Branded Story to Ignite Executive Conversations
Retail

We designed an executive pitch email, presentation, and z-fold to spark conversations with leaders around how a consulting firm could unlock a potential client's greatest challenges and priorities.

Read More →
Retail

  • “Sarah [founder of Statement Co.] is one of my favorite people I had the pleasure of working with. Sarah is extraordinarily creative and consumer focused. Sarah excels at storytelling in a way that is unmatched. The quality of Sarah’s work is outstanding and she has a unique way of anticipating stakeholder needs to deliver the best possible outcome(s). Sarah is (and will always be) one of my very favorite teammates!”

    VP of Technology