Growing B2B Partnerships To Pair Salmon & Wine
A premium Community Supported Fishery (CSF) company, committed to delivering true boat-to-table, wild-caught Alaskan salmon to high-end grocery stores, online marketplaces, and homes across the United States, was aggressively seeking to scale its direct-to-consumer sales channel through strategic, high-profile partnerships.
The Opportunity
A high-value opportunity emerged to forge a significant expansion of a current relationship with a prestigious, large-scale winery. The goal was to dramatically increase the visibility, market reach, and exclusive access to their premium wild-caught salmon among the winery's discerning wine club members—a consumer segment that represents a perfect pairing of quality and culinary standards.
What We Delivered
In close collaboration with the General Manager and Head of Operations, we delivered the following:
Facilitated a Brand Heritage Workshop: We guided an intensive workshop designed to meticulously shape the company's unique brand heritage story and define a compelling, mutually beneficial partner offer model.
Shaped the Executive Presentation Narrative: We engineered a strategic story outline for the partner executive presentation, ensuring the narrative was compelling, focused on shared value, and executive-ready.
Designed a Polished Executive Template: We created a versatile, on-brand executive presentation template suitable for all future high-stakes internal and external presentations and materials.
Built a Comprehensive Partner Program Deck: We developed a powerful partner program presentation that expertly wove together the authentic brand heritage story with a solid, data-backed business case for partner benefits.
Designed a High-Impact Partner 1-Pager: We created a sleek, persuasive partner program 1-pager, optimized for use as a memorable meeting leave-behind or a punchy pitch email teaser.
Crafted a Targeted Pitch Email: We formulated a compelling, action-oriented partner pitch email designed to bypass gatekeepers and immediately ignite critical meetings and conversations.
Provided High-Touch Business Development Coaching: We delivered strategic coaching to thoroughly prepare the team for the partner call, ensuring they delivered a confident, persuasive, and unified message.
Shared Recommendations for Exponential Growth: We provided a roadmap of recommendations for further enhancing the brand story, refining future partner targets, and optimizing offerings for continued market momentum and sustained growth.
What Made a Statement
The highly tailored pitch achieved immediate success, resulting in concrete ideas and aggressive plans to rapidly expand the partnership. This initiative is successfully bringing premium, wild-caught salmon to thousands of wine club members who prioritize sustainable sourcing, unparalleled quality, and exceptional food pairings. The client enthusiastically endorsed the results, sharing: “As a Portland-based craft seafood business we turned to Statement Co. for a refreshed go-to-market strategy to extend our DTC partner programs. We experienced some quick wins from the project and look forward to more wonderful results working with Sarah and the Statement Co. team!”
