Brand Positioning

Crafting a compelling story that resonates for business growth

Tell us if this resonates …

✦ Your business is ready to scale and expand its market reach

✦ You need to adapt to evolving market trends and consumer demands

✦ You're exploring new product lines or entering new markets

✦ You need to stand out from the competition and capture market share

✦ You're launching a new brand or business venture

✦ You're ready to elevate your brand positioning and increase market value

✦ Your brand needs a refreshed identity to resonate with new consumers

A woman with short dark hair, glasses, and a gray blazer holds a black coffee mug while smiling and looking to the side.

What exactly is brand positioning?

Brand positioning defines how your company and its offerings are perceived in the market. It’s about crafting a unique and compelling identity that differentiates you from competitors, clarifies your value proposition, resonates with your target audience, builds brand loyalty, and drives business growth.

Shape your brand to …

✦ Clarify your brand story, offerings, and value proposition

✦ Establish a unique brand identity in the market

✦ Attract and convert ideal customers

✦ Communicate your brand's value effectively

✦ Build brand authority and trust with your audience

✦ Increase brand awareness and market recognition

Two people having a conversation at a table near a window, with cookies, a laptop, and a mug on the table.

There are 4 core components to shaping your personal brand — strategy, story, aesthetic, presence.

Story

Craft a compelling brand narrative that authentically communicates your company’s value in ways that resonate to forge lasting connections

  • Brand Positioning Statement

  • Brand Messaging Framework

  • Brand Storytelling

  • Brand Guidelines

  • Content Strategy & Planning

  • Customer Testimonials & Case Studies

  • Public Relations & Media Outreach

Aesthetic

Develop a cohesive visual identity that reflects your brand’s personality with a consistent look and feel across all brand touch points

  • Brand Colors

  • Typography or Fonts

  • Logo Design

  • Imagery, Graphics & Iconography

  • Brand Photography

  • Brand Style Guide

  • Website Design & User Experience (UX)

  • Marketing Collateral

Strategy

Define your brand vision, objectives, and desired customer journey to create a strategic roadmap that guides brand interactions

  • Brand Vision, Mission & Objectives

  • Brand Values & Positioning

  • Target Audience Analysis

  • Competitive Analysis

  • Brand Messaging & Voice

  • Value Proposition & Development

  • Brand Experience Design

  • Brand Measurement & KPIs

Presence

Establish a strong online and offline presence across relevant channels to reach your target audience and build meaningful connections

  • Website & Digital Platforms

  • Content Marketing

  • Search Engine Optimization (SEO)

  • Email Marketing

  • Public Relations & Media Outreach

  • Networking & Events

  • Customer Relationship Management

  • Retail Spaces

Two women in business attire standing in front of a wall with documents, one writing on one of the papers.

Fun Fact:

Even without a defined strategy, your business projects a brand image. However, an undefined brand can be perceived as inconsistent, unprofessional, or unreliable. A strategically crafted brand builds trust, attracts customers, and drives business growth. It shapes how your audience perceives your company and influences their decisions to engage with your products or services.

Brand Positioning With Statement Co.

Story Refresh

Revitalize your brand messaging and digital presence to effectively communicate value

  • Brand Audit

  • Competitive Analysis

  • Customer Insights

  • Messaging & Content Refresh

  • Brand Style Guide Update

Brand Workshop

Develop a unique brand story and visual identity that effectively differentiates and resonates

  • Discovery & Strategy Session

  • Brand Storytelling Workshop

  • Visual Identity Development

  • Brand Guidelines & Implementation

  • Ongoing Brand Support

Presence Evolution

Expand your brand’s reach and engage your target audience online and offline

  • Presence Audit & Strategy

  • Website Design & Development

  • Content Creation & Optimization

  • Social Media Strategy & Implementation

  • Ongoing Advisory & Coaching

Success Coaching

Gain ongoing support to navigate key business challenges and achieve sustainable growth

  • Needs Assessment & Goal Setting

  • Strategic Brand Consultation

  • Action Planning & Implementation

  • Performance Monitoring & Optimization

  • Ongoing Advisory & Coaching

Schedule time to discuss what's right for you →

Case Studies

Featured
Designing an Empathetic Digital Presence For a Cause
Nonprofit
Designing an Empathetic Digital Presence For a Cause
Nonprofit

Facing the daunting reality of traveling across state lines for critical healthcare, a visionary nonprofit sought to provide compassionate companionship and support; our task was to build a digital presence that mirrored this empathy, crafting an inclusive and authentic experience for clients, volunteers, and donors alike.

Read More →
Nonprofit
Polishing a Growth Firm’s Digital Presence for Brand Confidence
Finance
Polishing a Growth Firm’s Digital Presence for Brand Confidence
Finance

Facing tight deadlines and the need to attract larger corporate deals, a boutique firm specializing in high-growth ventures required a rapid yet impactful brand refresh to project expertise and unity. We swiftly delivered a foundational toolkit, encompassing everything from logo refinements to presentation templates and a LinkedIn presence, enabling them to consistently showcase their professionalism and instill confidence in high-stakes client engagements.

Read More →
Finance
Designing Storytelling Tools to Convey Technology Ideas
Retail
Designing Storytelling Tools to Convey Technology Ideas
Retail

Recognizing the need for clear, concise, and on-brand communication, we designed a suite of presentation templates that empowered technology teams to effectively convey ideas.

Read More →
Retail

  • "Sarah [founder of Statement Co.] is a really cool thinker, and has one of my favorite minds of all time. She is classically brilliant, deeply creative with an impeccable eye for style, expansively visionary, and downright practical - turning ideas into reality effortlessly. She gets what I am yearning for in my complex challenges, and is able to understand my objective quickly. I've known Sarah for 15 years, and time and time again she is the person I trust most with my most dear and personal projects. I am always blown away with how she's able to bring clarity and cohesion to my whimsical ideas. She's never afraid of iteration and feedback which makes the process fun, honest, and effective. Sarah is the type of collaborator you are going to want to build all your big dreams with. I refer her to my best clients because she is patient, understanding and always gets the job done well. I can't say enough wonderful things about Sarah. She is the secret sauce."

    Fulfillment Coach