Dissatisfied with the limitations of a senior HR role, one leader initially sought guidance for a job search, but coaching ignited a far grander vision. This is the story of how a desire for growth blossomed into the creation of a groundbreaking startup poised to redefine the vacation experience.

Fueled by a pressing need to move premium inventory, a wild-caught Alaska salmon company partnered with us to swiftly scale their direct-to-consumer presence in the discerning Portland market through an agile, iterative strategy. By prioritizing rapid feedback loops and continuous optimization, we helped them not only achieve immediate sales traction but also establish a resilient foundation for long-term growth and direct engagement with local customers.

Through team interviews and workshops, we defined a new product management COE in marketing to reduce product loss, space shortages, and duplication of efforts in photoshoots and internal meetings.