Refreshing Communications for a Women’s Alumni Network
In the competitive landscape of community building, powerful communication isn't just important—it's everything. We partnered with a valuable nonprofit: a dynamic, high-achieving network of women with shared roots at a global athletic apparel and footwear powerhouse. Our mission was to execute a complete communication transformation, driving deeper member engagement in the community site, streamlining communications processes, and amplifying their unique, collective voice to forge a stronger, more influential community.
The Opportunity
The network, composed of high-caliber professionals, was poised for significant impact, yet its communication was due for modernization. To move beyond merely functional messaging, they needed a strategy that was inspirational and deeply engaging. This required establishing a consistent, persona-driven voice, delivering a vibrant visual update, and implementing AI-enabled processes to sustain their mission of connection, discovery, and growth.
How We Helped
We didn't just tweak the messaging; we engineered a foundation for enduring growth:
Strategic Blueprint: We developed a comprehensive communication transition strategy and action plan.
Brand Authority: We established brand consistency guidelines, including a robust style guide and an updated content ethos, ensuring a professional, unified voice.
AI-Powered Efficiency: We implemented structured AI prompts to dramatically simplify content creation for the volunteer team, accelerating the production of newsletters, event announcements, and social media copy with unparalleled speed and consistency.
Visual Empowerment: We designed updated graphics and created template systems for all key touchpoints (member site and social media), ensuring volunteers could publish content with professional consistency and independence.
Optimized Experience: We refreshed the member signup page, transforming it with imagery that highlighted the faces of the community and language that reflected the brand.
Targeted Outreach: We structurally differentiated communication channels to guarantee targeted, relevant, and high-impact member outreach.
Centralized Community: We re-architected newsletter and social media strategies to function as dynamic funnels, consistently driving member traffic and conversation back to the central community site for increased interaction and value.
Sustainable Structure: We defined, recruited, and stood up roles for a dedicated Communications Committee, empowering members to sustainably own and drive the new strategy.
Inspirational Content: We defined content pillars and editorial themes, aligning them directly with the organization's powerful purpose and the sophisticated interests of its membership.
What Made a Statement
The transformation is evident: a community that is visually bolder and editorially sharper. Our services delivered a dramatic leap in visual consistency, sophisticated integration of brand colors, and enhanced graphic storytelling across all platforms. By cementing a supportive, authentic, and community-oriented brand voice, Statement Co. empowered this organization to connect more meaningfully with its members and inspire continuous growth.
