Designing a Co-Branded Story to Ignite Executive Conversations
A top-tier, large-scale consulting firm was aggressively seeking to break into a new, high-value target client—an organization that had historically proven to be an impenetrable fortress against their previous engagement efforts.
The Opportunity
A critical, high-stakes opportunity arose to design an entire suite of executive-level materials—including a compelling email, a strategic presentation, and a polished z-fold brochure—all engineered to shatter the status quo. These assets needed to immediately capture the attention of C-suite executives by speaking precisely to their most acute challenges, core strategic priorities, and deeply embedded brand values.
What We Delivered
In close, strategic partnership with the executive sales team, we delivered the following:
Conducted Deep Intelligence Research: We executed intensive, multi-channel research into the target client's most pressing challenges, strategic priorities, and future goals, leveraging public earnings calls, insider relationships, and proprietary historical knowledge.
Performed a Business Development Audit: We conducted a meticulous review of all existing business development materials, internal strategy notes, and analysis of prior unsuccessful efforts to engage the client, identifying crucial failure points.
Curated High-Resonance Case Studies: We selectively gathered and refined the most compelling case studies and success stories guaranteed to resonate powerfully and directly with the target client's specific industry and challenges.
Designed Bespoke Co-Branded Assets: We developed an exclusive, high-impact co-branded presentation deck and a versatile z-fold template, establishing a future-proof standard for all subsequent business development efforts.
Crafted a Breakthrough Strategic Narrative: We meticulously crafted a unified, irresistible story that articulated exactly how the consulting company's services and proven successes would directly solve the client's biggest pain points and accelerate their strategic priorities.
Provided Cultural and Industry Intelligence: We delivered critical insights into the target client's organizational culture and complex consulting buying behavior, alongside in-depth industry trends and competitive analysis to sharpen the sales strategy.
Shared Strategic Engagement Recommendations: We provided prescriptive, actionable recommendations for orchestrating the engagement strategy with the target client's executive leadership team to ensure maximum traction and immediate success.
What Made a Statement
The materials were an instant, overwhelming success. When the executive sales team first previewed the final assets, their immediate reaction was powerful: “Wow, this is exactly what I had in mind.” With minimal refinement required, the team reported a dramatically increased sense of confidence and readiness to launch a refreshed, aggressive business development campaign—one that was perfectly on brand, laser-focused on executive priorities, and poised for breakthrough.
