Designing a Co-Branded Story to Ignite Executive Conversations
A large-scale consulting company was looking to break into a new target client that has historically been challenging to gain traction in.
The opportunity
There was an opportunity to craft an executive email, presentation, and z-fold that caught the attention of executives in a way that spoke to their challenges, priorities, and brand.
How we helped
In partnership with the executive sales team, we:
Researched the target client’s challenges, priorities, and goals through earning’s calls, relationships, and historical knowledge
Reviewed existing business development materials, notes, and prior efforts to engage the client
Gathered compelling case studies and stories that would resonate with the target client
Designed a co-branded presentation and z-fold template that could be used for future business development efforts
Crafted a compelling story that spoke to how the consulting company’s services and stories would benefit the client’s challenges and priorities
Provided insights into the target client culture and consulting buying behavior as well as industry insights and trends that may assist with business development efforts
Shared recommendations for ways to engage the target client executive leadership team for increased traction and success
What made a statement
When the executive sales team first saw the materials they said, “Wow, this is exactly what I had in mind.” With few edits, the team felt a greater sense of confidence to engage the target client in a refreshed business development campaign that was on brand and priority focused.
